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Who we are

Reforma is a fast growing e-commerce company in furniture and interior design. We are one of Sweden's fastest growing e-commerce companies with an increased turnover in 2020 to SEK 43 million (compared to SEK 13.7 million in 2019). We are established in Sweden, Norway and Germany and have plans for further expansion in the coming years.

What we do

Our vision is to become leading in sustainability in the furniture industry and thanks to our work so far, we can proudly say that we have come a long way! Our philosophy is that interior come alive in the mix between old and new, and our range therefore consists of both vintage furniture and durable newly produced furniture with a high degree of design. Our workplace is at Norrsken in central Stockholm.

We are constantly looking for new sustainability driven talent to join our team in Stockholm.

Our values

  • We always act with the planet in mind

  • Our customers are our reason for being

  • We have a passion to improve

  • We do more with less

Vision & Mission

  • Our vision is to create circular homes for everyone


  • Our mission is to create beautiful homes - with minimal impact on the planet

Norrsken House

Birger Jarlsgatan 57C
113 56 Stockholm Directions info@reformasthlm.se 08-510 09 000

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