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Who we are

Reforma is a fast growing e-commerce company in furniture and interior design. We are one of Sweden's fastest growing e-commerce companies with an increased turnover in 2021 to SEK 53 million (compared to SEK 13.7 million in 2019). We are established in Sweden, Norway and Germany and have plans for further expansion in the coming years.

What we do

Our vision is to become leading in sustainability in the furniture industry and thanks to our work so far, we can proudly say that we have come a long way! Our philosophy is that interior come alive in the mix between old and new, and our range therefore consists of both vintage furniture and durable newly produced furniture with a high degree of design. Our workplace is at Norrsken in central Stockholm.

We are constantly looking for new sustainability driven talents to join our team in Stockholm.

Our values

  • We always act with the planet in mind

  • Our customers are our reason for being

  • We have a passion to improve

  • We do more with less

Vision & Mission

  • Our vision is to create circular homes for everyone

  • Our mission is to create beautiful homes - with minimal impact on the planet

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About Reforma

Reforma is a fast growing ecommerce company within furniture and interior design, founded out of a passion for personal and inspiring design. We believe that a home is more than a place – it is a feeling. That is why we offer timeless products that tell a story and make every home unique.

With a turnover of more than SEK 30 million and a presence in several European markets, we continue to grow and inspire homes across Europe. Our range spans multiple design styles, from Scandinavian minimalism and vintage to industrial, retro and Mediterranean chic – all united by one vision: design for everyone, without compromising on quality, price or sustainability.

Since 2019, we have climate compensated our entire business and continuously work to reduce our environmental impact through sustainable materials and responsible production.

 

 

Founded in 2011
Co-workers 4
Turnover >30M